Football Partnerships

By Reuters

New Zealand soccer authorities have slashed ticket prices for the crucial World Cup qualifier in November in a bid to draw a full house at the Wellington stadium despite the economic downturn.

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A Norwegian footballer was due to cycle through Sheffield United’s ground today to ride away with a signed Blades football shirt for an international charity campaign.

Bjorn Heidenstrom is cycling from Oslo to South Africa, collecting shirts from clubs along the way.

They will be sewn together to create the world’s largest signed football shirt to wave in the wind at next year’s World Cup in South Africa.

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By Mattias Krug

In just a summer’s time, all our feverishly expectant eyes will be fixed on South Africa for a stereotype-breaking World Cup which will most emphatically be Sepp Blatter’s baby. But is a new Blatter baby already turning in the cradle?

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Volkswagen of America, the official automotive partner of Major League Soccer, launched the Volkswagen Junior Masters, a 20-country, international youth soccer tournament.

Created by Volkswagen AG, the international competition is the first of its kind in the US. One team will have the honor of representing the U.S. (and will enjoy an all expenses paid trip) at the Volkswagen Junior World Master Finals in May 2010 prior to the FIFA World Cup in South Africa.

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South African construction workers at 2010 World Cup stadiums who have been on strike have rejected an improved wage offer by employers, but lowered their demands for a pay increase.

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