Football Partnerships

Former Juventus head honcho Romy Gai presented an overview of the sweeping changes he has introduced as Chief Executive Officer of the United Arab Emirates Football League at the AFC General Managers’ seminar here on Tuesday.

The UAE League took a giant step this season in introducing a raft of changes on professional lines to make the cut for the new AFC Champions League next year.

“Our objectives were simple: Support the launch of a new professional league, dramatically improve the quality of football and build long-term value of the UFL,” explained Gai, as the audience listened in rapt attention.

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By Darren Heitner

Definitions of the word “exclusive” include “sole”, “complete”, “undivided”, “full”, “inimitable” and “absolute”. Inherent in the meaning of “exclusive sponsorship” is an (official) association with a sporting event, by an organization, at the exclusion of other organizations.

Organizations that wish to obtain such affiliation with sporting events generally have to pay a lot of money for the privilege. The more prestigious the event, the more the organization will have to pay. The rights will almost always go to the organization willing to part with the most amount of money. This sum is often very substantial.

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