Football Partnerships

Football Partnerships, its European Football Group and Upper 90 Soccer + Sport are pleased to share that our three prize winners from participating in the Soccer & Social Media Survey are:

E. Bieber

J. Dincecco

K. Ives

Winners will be contacted by a representative from Upper 90 Soccer + Sport to claim your $100.00 gift certificate to the store, and we thank all participants for their involvement.

By Alex Kotler

Does social networking lead to higher consumer adoption rates? Are football-related businesses seeing a return on investment for social media initiatives? Are consumers more inclined to buy merchandise if a soccer star tweets on Twitter?

Answers to these questions and many more are set to be answered in Football Partnerships’ Soccer & Social Media Survey, prepared in collaboration with EFG Interactive/MV2 Group, the market research arm of the European Football Group.

The 5-7 minute survey polls soccer fans on their social media usage practices, their preferred networks and the extent to which their buying habits are influenced by their involvement in specific online platforms.

With the assistance of skip logic, the same study is applied to soccer industry professionals who are asked how they approach social networking initiatives, what their objectives are and how much their companies are spending to participate in, or maintain their own, social media platforms.

“Perhaps I am being overly-optimistic,” said Football Partnerships founder Alex Kotler, “but we are anticipating some fascinating – possibly groundbreaking – results.”

Contingent upon the representativeness and statistical significance of the findings, the results will be analyzed and prepared into, what hopes to be, an early but authoritative report on soccer and social media.

As incentive for participation Football Partnerships has offered all participants an executive summary of the report (to appeal to industry professionals) as well as three $100 gift certificates to UPPER 90 Soccer + Sport (to appeal to fans).

Initial findings will be revealed at Football Partnerships event, TWEET! Blowing the Whistle on Social Media, an exclusive discussion panel taking place November 5th at Major League Soccer headquarters in New York City. Expert panelists include Greg Lalas, Editor of Goal.com Magazine, Chris Schlosser, Director of Digital Strategy at Soccer United Marketing, Chris Toy, Creator of football comic Studs Up and Amanda Vandervort, Web Coordinator at Women’s Professional Soccer. Alex Kotler will serve as moderator.

Serving as partners for TWEET! Blowing the Whistle on Social Media are the European Football Group, Soccer Interactive and UPPER 90 Soccer + Sport.

For additional information on TWEET! Blowing the Whistle on Social Media, please click here.

To participate in the soccer and social media survey, please click here.