Football Partnerships

Sports goods retailer Intersport Finland has agreed a deal with UEFA to become a National Supporter and the Official Sports Shop of football’s Women’s Euro 2009 tournamen

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Online sports equipment retailer SC24.com has agreed a deal to sponsor FC Augsburg from the 2009-10 season.

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By Mahmoud Sulaiman

Etihad Airways, the Abu Dhabi-based national airline of the United Arab Emirates, has become the official shirt sponsor and partner of English Premier League side, Manchester City, according to a three-year deal signed today at the Manchester City Stadium in, Manchester, UK Accordingly, the Etihad Airways brand logo will appear on Manchester City shirts from the summer for 3 years.

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Lanza Group, LLC, Atlanta’s leading Hispanic marketing, PR & events firm, today proudly announced that Little Debbie(R) Snacks is the presenting sponsor for the Soccer Challenge of Fiesta Atlanta ‘09, an outdoor Cinco de Mayo festival celebrating Latino culture, music and food. Fiesta Atlanta ‘09 takes place on Sunday, May 3, 2009 from 10 AM to 7 PM at Centennial Olympic Park in downtown Atlanta.

For Little Debbie(R) Snacks, from McKee Foods Corporation, the partnership represents the company’s first marketing investment into the Hispanic community. Last year’s event attracted over 40,000 attendees. “This is a great opportunity for us to start being involved with the Latino community,” said Nancy Castillo-Guzman, Hispanic marketing specialist at Little Debbie(R) Snacks. “We look forward to creating great bridges with this new venture into the community.”

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Manchester United have approached Indian company Tata Group, about a potential shirt sponsorship deal.

The club’s existing shirt sponsor, AIG, said in January that it would not be renewing its deal beyond May 2010. AIG’s deal is worth $100 million over four years. The US insurance company has been badly hit during the economic crisis and has required four separate US government bailouts to date.

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