Football Partnerships

ESPN Deportes and Kingsford charcoal have introduced “Reune al equipo en casa”, a campaign modeled after “Tailgate at Home”, ESPN and Kingsford charcoal’s general market campaign centered on college football.

“Reune al equipo en casa” aligns Kingsford charcoal with ESPN Deportes’ soccer content on TV and on radio. In addition to multi-platform exposure, the deal makes ESPN Deportes Kingsford charcoal’s exclusive marketing partner at a local level in key Hispanic markets. OMD negotiated the multi-platform deal between Kingsford charcoal and ESPN Deportes.

Read the rest of the article

English Premier League football club Liverpool is believed to have equaled the most lucrative football shirt sponsorship in football history following a four-year agreement with London-based international bank Standard Chartered.

Read the rest of the article

Bulgarian sports betting provider Eurofootball, in which Greece’s Intralot holds a 49% stake, has concluded an agreement to become the new partner of the Bulgarian Football Union (BFU) as well as the Bulgarian national teams for the next three years.

Read the rest of the article

Ellina Mhlanga details how the team of Monomotapa has received US$50K from the local tobacco company Blend Value. She writes: “Blend Value Tobacco are the manufacturers of the Oya! brand, which they want to dominate the domestic market, and they have already announced that this is just the start of their big partnership with Zimbabwean football.”

Read the rest of the article

AT&T has been named the official communications services sponsor of Major League Soccer and the U.S. Men’s and Women’s National Teams.

Read the rest of the article