Football Partnerships

By Jörn Krieger

As reported by Rapid TV News, German pay-TV operator Premiere will market its bouquets under the name Sky after its relaunch in July. The management board, with approval from the supervisory board, has decided to discontinue the use of the brand Premiere. The value of the Premiere trademark will therefore be written off in the second quarter with a negative impact on net income of €256.1 million.

Subject to approval by shareholders at the annual general meeting, the name of the company will be changed from Premiere AG to Sky Deutschland AG. According to a press release issued by the Munich-based broadcaster, the decision to launch a new service under the Sky brand is part of the management’s commitment to focus the business on its customers and to raise the bar of pay-TV in Germany and Austria. Details of the new pricing and package structure will be announced at the beginning of June.

Read the rest of the article

German pay-TV operator Premiere announced it is making its German Bundesliga coverage to non-subscribers on a pay-per-view basis on the internet.

From the 2009-10 season Premiere will broadcast live games over the internet, announced CEO Mark Williams. Matches will be available to non-subscribers for a set fee per match

Read the rest of the article