Football Partnerships

Major League Soccer and Soccer United Marketing, MLS’ marketing arm, have announced a three-year partnership extension with Panasonic, renewing the company’s status as the Official Consumer Electronics partner of Major League Soccer. Panasonic has been an MLS partner since the beginning of the 2003 season.

“MLS is extremely pleased to renew its relationship with Panasonic,” said Doug Quinn, president of Soccer United Marketing. “Panasonic is an industry-leading, premium global brand occupying a strategic position within the sport of soccer. We look forward to building upon our partnership for years to come.”

Read the rest of the article

Keystone Sports and Entertainment, LLC, the MLS Philadelphia 2010 ownership group, named Panasonic as the “Official Technology Partner” of its new stadium and waterfront complex.

When the new MLS stadium and waterfront complex opens in 2010 just south of Philadelphia, it will be “Powered by Panasonic” with Panasonic as exclusive provider of broadcast and TV production systems, large screen LED displays, security systems and point-of-sale systems. Panasonic’s participation in the project will be reflected throughout the venue with stadium marks and logos in addition to branding on the main scoreboard and the LED signage.

Read the rest of the article