Football Partnerships

By Rebecca Wanjiku

On Aug. 29, the Kenyan Olympic team will receive 14.5 million shillings (US$215,000) from President Mwai Kibaki, and mobile phone operator Safaricom is one of the main sponsors.

Kenya had its best performance in Beijing since the 1988 Seoul Olympics, winning 14 medals, a feat that has been credited to motivation by the government and the private sector. Safaricom, for example, hosted a dinner for the Kenyan team before it left for China.

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