Football Partnerships

By Karl Greenberg

Coca-Cola North America has signed a deal with Mexican football goalkeeper Francisco Guillermo “Memo” Ochoa. As official Coca-Cola spokesperson, Ochoa will make customer appearances, do autograph signings, and participate in meet and greets with U.S. fans.

“We’re proud to partner with a tremendous athlete like Memo, who inspires fans to dream big and live positively,” said Reinaldo Padua, assistant vice president, Hispanic Marketing, Coca-Cola North America. “As an official sponsor of the MNT, Coca-Cola continues to enhance its initiatives to bring the excitement of soccer to Hispanic communities throughout the U.S.”

Coca-Cola has been one of the major partners of the Mexican National Team for 30 years, and expanded the marketing relationship to the U.S. in 2003.

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