Football Partnerships

By Todd Benson

In Brazil, soccer is considered an art form. So it is only fitting that the sport Brazilians call “the beautiful game” gets its own museum.

This is the land that produced football greats such as Garrincha, Zico, Romario, Ronaldo, Kaka, and the most famous of all, Pele. It is the only country to have qualified for every World Cup, and the only one to win it five times.

But until now, Brazil has never had a truly national museum honoring the sport that has become synonymous with Brazilian culture. That changed last month when the Museu do Futebol, or Football Museum, opened at Pacaembu Stadium in Sao Paulo.

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