Football Partnerships

German Borussia Dortmund (BVB) is to play against Spanish Real Madrid in a friendly match on August 19, 2009 at Dortmund’s SIGNAL IDUNA PARK.

BVB’s longstanding marketing partner SPORTFIVE made the footballing highlight possible. The exact kick-off time is still to be announced.

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The clubs of the top flights in Europe’s six top football nations earn an annual total of €615 million from merchandising, according to new research.

According to SPORT+MARKT and PR Marketing’s European Football Merchandising Report, the 20 English FA Premier League clubs head the ranking with €171 million, equating to merchandising revenue of €8.6 million per club. The Spanish Primera División follows in second position (€145 million in total / €7.3 million per club) ahead of the German Bundesliga (€127 million in total / €7.1 million per club).

Behind French Ligue 1, Italian Serie A generates a relatively low €3.2 million on average per club from merchandising. The Dutch Eredivisie occupies last position with a total of €22 million amongst the six top flights.

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