Football Partnerships

Irish commercial broadcaster TV3 has signed a €1.725m (US$2.53m) deal for Motive Television to produce 38 live UEFA Champions League and Europa Cup football matches for the channel.

The coverage will be coproduced by Dublin-based Motive and Asgard Media. The two firms already have a three-year contract with TV3 for the production of live Gaelic Athletic Association Championship football and hurling.

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Carling has signed a three-year deal with the Irish Football Association (IFA) for the title sponsorship of Irish football’s top-tier Premiership.

The beer manufacturer will pay £80,000 annually, making it the biggest financial investment in Irish League history. Under the deal, Carling will also provide marketing support to boost interest in the local game and increase attendances.

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