Football Partnerships

By Alex Kotler

Fox Soccer Plus gets Rowdy?

EPLTalk’s the Gaffer gives readers and viewers an inside look at Fox Soccer Plus’ new marketing promotion, which centers on the befuddling and confounding Rowdy character who ‘Will Have His Soccer’.

The post, which emerged just after Football Partnerships released its last Week in Review, walks consumers through the first response to the campaign. While the Gaffer leaves it to his audience to decide, our initial response is that it feels forced, contrived and borderline ridiculous.

In related news, but from an unrelated source, Fox Soccer Channel announced that Joshua Glassel was promoted to Vice President, Programming and Acquisitions.

What is your reaction?

Watch the walk-through

View the campaign

Read about the promotion

A partnership full of ‘hope’ for Spanish-speaking listeners

Futbol de Primera (FDP) proudly announced this week that radio station KTNO Radio Esperanza in Dallas-Fort Worth will serve as one of the 106 affiliated radio stations to broadcast the 2010 World Cup in Spanish.

Said Dion Mortenson, KTNO Radio Esperenza and Dallas Radio Group Manager: “With the excellent programming provided by FDP, we can deliver exciting content for listeners along with a valuable marketing opportunity for businesses in this market.” The operation will be overseen by veteran soccer journalist Jesus Padilla, recently named Director of Sports at FDP.

How will you experience the World Cup? Live, on television, by radio?

More on Futbol de Primera

The heavy hand of FIFA and ticketing

Williams Watts, a contributor to Marketwatch, has prepared an insightful look into FIFA’s entrepreneurship and its growing revenue streams.

Published after last week’s deadline, the article focuses on FIFA’s strategic shift, its response to the economic climate, the restructuring of partnership deals and its questionable handling of previous commercial relationships. Trying to figure out FIFA is like trying to ponder the universe without a telescope: If you can’t see it up close you can’t figure it out.

Meanwhile, FIFA today announced that 29 of the 64 World Cup matches are now sold out.

What are your thoughts?

Read the original article

On World Cup tickets

We’ve got the cash. Really.

Martin Broughton, the new chairman of Liverpool FC, is assuring fans that the club’s prospective buyers will be required to fund a new stadium without saddling the team with too much debt.

As reported in SoccerexBusiness Daily, the current owners are seeking a minority investor to inject upwards of £100 million into the club for a period greater than one year.

Is this possible?

A tad of self-promotion

Alex Kotler and Jason Ezzell, both of Football Partnerships, are pleased to share their parody of the hit song Soccer Fan, as played on air by the popular show World Football Phone In on the BBC.

Check it out!

Listen to Soccer Fan

By The Gaffer

Chelsea today officially unveiled their new away football kit for the 2009-2010 season.

The new adidas kit will be worn for the first time when Chelsea face AC Milan on 24 July during the pre-season tour. The away kit for 2009/10 uses a tonal hoop in dark navy and new navy with a neon yellow highlight for the adidas three stripes, and tipping on the collar and sleeves.

Read the rest of the article

Football Partnerships podcast

Football Partnerships welcomes Christopher Harris, Owner and Founder of EPL Talk, to the Football Partnerships podcast.

Listen here on Football Partnerships, or subscribe to the show via iTunes by searching the podcast directory for ‘Football Partnerships’. Please note that the recording is best heard via iTunes, as some browsers disrupt audio transmission.

 

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