Football Partnerships

Ebel, a Switzerland-based watch company, has partnered with Scottish Rangers. As part of the new arrangement, the Ebel logo will be featured on Ibrox Stadium’s new digital scoreboards and clock. Ebel has also plans to issue a custom-designed Rangers timepiece that will only be available in limited quantities.

Club Chief Executive Martin Bain commented on the deal, indicating that international brands are branching out and forming partnerships with clubs that have worldwide exposure. According to Sportbusiness.com, Bain further noted that Ebel has a “global customer base”, making the Rangers a great candidate with which to join forces.

The Rangers will also continue to receive support from Coca-Cola, which recently extended its sponsorship deal for an additional three years. Coca-Cola is currently the official drink supplier of the Scotland-based Rangers, giving club fans access to various promotions and competitions.

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