Football Partnerships

ESPN Deportes and Kingsford charcoal have introduced “Reune al equipo en casa”, a campaign modeled after “Tailgate at Home”, ESPN and Kingsford charcoal’s general market campaign centered on college football.

“Reune al equipo en casa” aligns Kingsford charcoal with ESPN Deportes’ soccer content on TV and on radio. In addition to multi-platform exposure, the deal makes ESPN Deportes Kingsford charcoal’s exclusive marketing partner at a local level in key Hispanic markets. OMD negotiated the multi-platform deal between Kingsford charcoal and ESPN Deportes.

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