Football Partnerships

A Football Partnerships Parody

In honor of the BBC’s World Football Phone-in and the Real Sounds of Africa, Football Partnerships pays tribute to the US Men’s National Team and to the beautiful game. Best of luck to all teams this summer, and thank you to the hosts, experts and callers that make the World Football Phone-in a favorite podcast to many a subscriber.

Football Partnerships thanks Jason Ezzell, Executive Producer of the Football Partnerships podcast, who performed and produced Soccer Fan. Visit Jason’s website at www.jasonezzell.com.

 

 Soccer Fan [3:21m]: Play Now | Play in Popup | Download (265)

By Alex Kotler

Fox Soccer Plus gets Rowdy?

EPLTalk’s the Gaffer gives readers and viewers an inside look at Fox Soccer Plus’ new marketing promotion, which centers on the befuddling and confounding Rowdy character who ‘Will Have His Soccer’.

The post, which emerged just after Football Partnerships released its last Week in Review, walks consumers through the first response to the campaign. While the Gaffer leaves it to his audience to decide, our initial response is that it feels forced, contrived and borderline ridiculous.

In related news, but from an unrelated source, Fox Soccer Channel announced that Joshua Glassel was promoted to Vice President, Programming and Acquisitions.

What is your reaction?

Watch the walk-through

View the campaign

Read about the promotion

A partnership full of ‘hope’ for Spanish-speaking listeners

Futbol de Primera (FDP) proudly announced this week that radio station KTNO Radio Esperanza in Dallas-Fort Worth will serve as one of the 106 affiliated radio stations to broadcast the 2010 World Cup in Spanish.

Said Dion Mortenson, KTNO Radio Esperenza and Dallas Radio Group Manager: “With the excellent programming provided by FDP, we can deliver exciting content for listeners along with a valuable marketing opportunity for businesses in this market.” The operation will be overseen by veteran soccer journalist Jesus Padilla, recently named Director of Sports at FDP.

How will you experience the World Cup? Live, on television, by radio?

More on Futbol de Primera

The heavy hand of FIFA and ticketing

Williams Watts, a contributor to Marketwatch, has prepared an insightful look into FIFA’s entrepreneurship and its growing revenue streams.

Published after last week’s deadline, the article focuses on FIFA’s strategic shift, its response to the economic climate, the restructuring of partnership deals and its questionable handling of previous commercial relationships. Trying to figure out FIFA is like trying to ponder the universe without a telescope: If you can’t see it up close you can’t figure it out.

Meanwhile, FIFA today announced that 29 of the 64 World Cup matches are now sold out.

What are your thoughts?

Read the original article

On World Cup tickets

We’ve got the cash. Really.

Martin Broughton, the new chairman of Liverpool FC, is assuring fans that the club’s prospective buyers will be required to fund a new stadium without saddling the team with too much debt.

As reported in SoccerexBusiness Daily, the current owners are seeking a minority investor to inject upwards of £100 million into the club for a period greater than one year.

Is this possible?

A tad of self-promotion

Alex Kotler and Jason Ezzell, both of Football Partnerships, are pleased to share their parody of the hit song Soccer Fan, as played on air by the popular show World Football Phone In on the BBC.

Check it out!

Listen to Soccer Fan

By The Gaffer

On Monday, the Premier League formally send out invitations to the UK networks interested in bidding on the next round of TV rights for the league, for the 2010-2011 to 2012-2013 seasons. If you’ve been reading EPL Talk for a while, you won’t be surprised to read that the invitations were sent to ESPN, Setanta Sports, Sky Sports, BBC, ITV and others.

Read the rest of the article