Football Partnerships

By ROB HUGHES

The contest for control of Asian soccer politics was won by the incumbent, Mohamed bin Hammam, on Friday. But the ballot in Kuala Lumpur was split almost down the middle, and the margin of victory by just two votes — with two spoiled papers — leaves the world’s most populous region riven.

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Novotel has a solid portfolio of football sponsorships throughout the world – with 3 key major partnerships: Novotel became the major partner of Olympique Lyonnais in 2006, France’s leading professional football club, which has been French Champion seven times running and participates in the European Champions League.

Since 2001, Novotel has also partnered the Danone Nations Cup, which allows over 2.5 million children aged from 10 to 12 to participate in an international tournament in 40 countries and develop their passion for football. This year, in Brazil, Novotel became Official Partner of the National Beach Soccer Team.

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By Scott D. Pierce

The AFC (Asian Football Confederation) signed delivery and logistics company DHL as Official Timing and Logistics Partner for its Champions League competition.

Under the terms of the four-year deal, from 2009-2012, DHL will screen a 10-second DHL animated timing graphic in all 117 AFC Champions League ‘live’ match broadcasts per season. DHL will also use the official designation of its partnership in advertising, promotions and marketing materials and will have a branded segment featured in the weekly football magazine show, ‘Football Asia’.

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By Scott D. Pierce

Hosted by the Asian Football Confederation, Asia’s governing body of soccer, the annual AFC Champions League features the best clubs from each country competing for Asian soccer supremacy. This past December they unveiled a new identity aimed towards the new and growing generation of soccer enthusiasts.

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n of soccer enthusiasts.

MP & Silva acquired exclusive international media and marketing rights to a selection of Asian Football Confederation (AFC) Asian Cup 2011 qualifiers.

The deals reaffirm the agency’s commitment to expedite the growth of Asian football. “This latest acquisition of AFC Asian Cup 2011 underlines our long-term vision and continual commitment to work with Asian football federations to invest, develop and support Asian football, and we will do our utmost to broaden the coverage of Asian football, particularly across our Asian broadcasters,” said Andrea Radrizzani, Group Chief Executive Officer, MP & Silva.

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