By Iñaki Ferreras

Spanish media group Mediapro-Imagina is claiming a buffer against the worst of the economic downturn: TV soccer rights. Mediapro has most of these rights for the next three years and Jaume Roures, the company’s CEO, declared: “The crisis is having an advertising impact on television and the newspapers but our global business doesn’t depend on ads but on content generation and services and here we are doing very well.”

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