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Football Partnerships
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A networking community for soccer industry professionals
ESPN’s Bid to Win the Hearts of British Soccer Fans
July 5th, 2009 — News
An advertising campaign for Anheuser-Busch’s Budweiser beer in Britain a few years ago spoofed fears of what might happen to soccer if American television broadcasters had their druthers: “soccertainment,” complete with enhancements like multiple balls, monster trucks and loudmouth commentators.
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