Football Partnerships

Boylesports, the Irish betting firm, is to become the official betting partner of Aston Villa, extending its reach into the Premier League in England.

‘‘We will become the official online gaming partner of Aston Villa,” Mark Noonan, head of marketing with Boylesports, told The Sunday Business Post. ‘‘This will help continue our focus on building our British profile.

‘‘We will have coverage on their website and will have input into the editorial aspect of the website. We will also have LED signage in the stadium, which will promote Boylesports.”

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By Róisín Burke

Eircom is not quitting its sponsorship of the League of Ireland this year, in spite of widely reported claims to the contrary. The company has firmly denied it is about to end their sponsorship of the Eircom League and called reports to that effect “calculated”. 

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Sawtry Colts FC are introducing a girls only Football Development Centre for girls of 4-8 years in November which will provide free of charge soccer skill training thanks to sponsorship from Produce World, Yaxley.

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By Nat Adewole

I am asking this question because, since the Chairman of the National Sports Commission (NSC) mooted the idea of carrying out some shake-up and reforms in the administration of sports at the national level, l have heard and read a lot of reactions, from the ridiculous, the naïve to the bizarre.

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By Mike Sheahan 

IT’S 36 years since I first watched Australian football on the world stage: an end-of-season romp in London. 

I’ve since accompanied the game on visits to Ireland, Canada, the United States, Japan, South Africa and the Middle East.

Seen it played on ovals, rectangular fields and even baseball parks in Yokohama.

As much as I have cherished the notion of football Australian-style gaining an international profile, my gut feel always has been the thought was nothing more than fanciful. 

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